Truth and Love Beauty was created by our founder Lynn Venturella because of her desire to help the oceans and animals that she loved.
Plastic is a huge problem for our planet and particularly the oceans. Ocean pollution affects the health of wildlife, people and local economies.
Scientists estimate that more than eight million metric tons of plastic is entering our ocean every year. If we don’t act now, there could be a pound of plastic for every three pounds of fish in the ocean within the next decade. We are literally suffocating our planet by producing way too much plastic.
There is also a lot of cruelty in the cosmetic industry as many companies testing their products on animals for no good reason. There is no shampoo or beauty product that should ever, for any reason be tested on the animals that share our planet.
Her goal became to create beauty product alternatives that were amazing for you to use but did not hurt you, the environment, or any animals.
She started with Shampoo Bars.
She knew that it wasn’t enough to just create a shampoo bar.
It needed to be a shampoo bar that was so good for your hair that once you tried it you would never want to go back to your old shampoo that was full of plastic and chemicals.
She went on a mission to create the best shampoo bar possible, and after a year of research and some trial and error Truth and Love Beauty was born.
Truth and Love Beauty is the first full beauty line that is completely plastic-free.
We never compromise. Our mission is to help save the oceans and the planet by making products that are completely eco-friendly.
If we can’t figure out a way to make it plastic-free, we don’t make it.
We started with Shampoo Bars, but soon realized that the whole cosmetic industry needed to go plastic-free.
Last year it was reported that more than 120 billion units of plastic packaging are produced every year by the global cosmetics industry, most of which are not recyclable and end up in the oceans and landfills.
We want every one of our products to be as effective as possible, while still doing the most good for the planet, so we now also have created some truly amazing skin, body and lip products that follow our mandate of being both good for the environment and fabulous and super effective for your skin and hair.
We believe passionately that we can all make a significant difference by the choices we make. As a consumer you have the power to buy Eco-Friendly, Plastic-Free, Cruelty-Free products and lead the world towards a safer, cleaner and more caring place. When you buy plastic and cruelty-free you are making a big difference.
You are not only preventing hundreds of plastic bottles from entering the ocean, you are also standing up for the wellbeing of innocent animals and influencing the stores that buy beauty products to be more aware of the direction you want them to go.
Be the change and join us in the fight to protect the world and the animals we love.❤️
Go Plastic and Cruelty Free.