Hi! We’re Truth & Love Beauty.
Our story starts with the world around us. The ocean, the animals, and people, all living and existing in hopeful harmony. Our Founder, Lynn Venturella, had an overwhelming desire to help the oceans and animals that she always loved — and to create something beautiful along the way.
Lynn’s goal became to invent alternative beauty products that were amazing to use and wouldn’t hurt you, the environment or any animals. And that’s how our Shampoo Bars — and eventually Truth & Love Beauty — came to be.
This idea was only the beginning. Because creating our version of the Shampoo Bar was great … but making one that would keep people coming back for more? That was a whole different task altogether. This Shampoo Bar needed to be one that was so good for your hair, you’d never want to go back to your old bottled shampoo full of plastic and chemicals. You’d be part of our Shampoo Bar family for life. After LOTS of painstaking research, and (if we’re being honest here) some trial and error, Truth & Love Beauty was finally born.
Eco-friendly. Cruelty-free. Plastic-free. All while leading the world toward a safer, cleaner, and more caring place. We’re so happy you’re along for the journey.
Truth & Love Beauty: To help save the oceans and the planet with beauty products that are completely
eco-friendly, cruelty-free, and plastic-free.