We pledge to donate 100% of the profits from our brand new gentle dog shampoo bar to the Beagle Freedom Project to fight against animal testing and make the world a better, safer and healthier place for both animals and people alike.

The Beagle Freedom Project is the world’s leading organization for rescuing and rehoming animals that have been used in experimental research and is fighting to change lab testing laws. Since 2010, they have stood ready to rescue, rehabilitate, and repeat.

Their mission to help animals in captivity and give them a chance at freedom is one we at Truth & Love Beauty are passionate about. We believe that cruelty-free should be a standard in our industry and that no animal should ever suffer so that we can have another shampoo, cosmetic, or cream.


Thank you to the amazing outpouring of generosity from the patrons of The Beagle Freedom Project. WE HAVE SOLD OUT!!! We have been in awe of your charity to these amazing animals. We would love to keep the momentum and generosity going, We have created a new button on our site that will allow you to Pre-Order your dog shampoo and we will send it directly to you. Estimated delivery time is 30 days. Please take a look at our other products as well, so you and your pup can have a spa day together. Any of our other products will be shipped as normal and won't be delayed. 

With much love and gratitude, 

Branden Pitcher and Lynn Venturella of Truth and Love Beauty.

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Truth & Love Beauty Calming Lavender Dog Shampoo